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JJM Swimwear | French Coastal Elegance, Australian Sun
Location
Melbourne, Australia
Date
2024 - 2025
Project type
Brand Partner · Fashion & Lifestyle | Creative Direction, Website Design, Visual Identity
Founded in Melbourne, JJM Swim is a French–Australian swimwear label born from the spirit of the coast. Studio Orris partnered with JJM to craft a digital flagship and visual identity—blending refined French elegance with the warmth of the Australian sun.
Our collaboration centered on a robust branding strategy and bespoke business solutions, establishing a distinct market positioning that bridges high-end luxury with coastal leisure. Our work spanned website design, brand direction, and strategic storytelling, transforming JJM Swim into a global lifestyle brand that empowers and inspires.
