December Dispatch: New Reveals & The Science of Looking Good

As we hit the final stretch of the year, the energy at Studio Orris is anything but winding down.

December is shaping up to be a massive month for us, and we are incredibly excited to finally pull back the curtain on a collection of new brand collaborations we’ve been quietly perfecting. From refining logos to building entire visual identities, we’ve been working alongside some visionary clients who are ready to launch into the new year with a fresh face. Keep your eyes peeled on our feed this month—we’ll be showcasing exactly what happens when great business ideas meet intentional design.

But why do these brands invest so heavily in how they look? In today’s crowded market, appealing visuals aren't just "nice to have"—they are a survival mechanism. Your visual identity is the very first handshake you offer a potential customer, often occurring long before they read a single word of your copy.

High-quality visuals signal professionalism, credibility, and attention to detail. If a brand looks polished and cohesive, customers instinctively trust that the service or product provided will be of the same high caliber. Conversely, a disjointed or outdated aesthetic can turn people away instantly, regardless of how good the product actually is.

The psychology behind this is surprisingly straightforward. The human brain processes images 60,000 times faster than text, meaning we form opinions about a brand in milliseconds. This is often referred to in psychology as the "Halo Effect"—a cognitive bias where one positive trait (like a beautiful logo or website) influences our perception of other traits (like trustworthiness or product quality). Essentially, when a business looks good, our brains trick us into assuming it is good.

By leveraging color theory, balance, and typography, we aren't just making things pretty; we are guiding the customer’s emotional response and reducing the mental effort they need to understand who you are.

Ultimately, good design is about communication without words. The brands we are revealing this December understand that their visual identity is a silent ambassador that works for them 24/7.

Whether it’s creating a sense of luxury, reliability, or playfulness, the goal is always to create a seamless connection between the business and the consumer. We can’t wait to show you how our latest partners are using these psychological principles to stand out, and we hope their transformations inspire you to think about what your own brand visuals are saying about you.